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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Video

  • Enterprise Software Animation Takes the Audience to the Sea with a Compelling Data Management Visual Animation
  • Client Virtualization Gets an Animated Journey with an Infographic Bonus
  • Enterprise Firm Lets Traffic Analogy Drive Data Management Research Key Findings Home with Animation

Enterprise Software Animation Takes the Audience to the Sea with a Compelling Data Management Visual Animation

A global enterprise software vendor wanted to showcase how an integrated approach to data management can drive a business's bottom line while leveraging custom research it had sponsored. To bring research to life, we came up with a concept making clever use of a fishing analogy throughout the video. While this sample breaks the 60- to 90-second rule, it also shows that comprehensive research with an educated audience benefits from information design integrated with a compelling animation movement.

Figure depicting a flyover bridge over a road with moving traffic. Both the road and the flyover have a slip road.

Client Virtualization Gets an Animated Journey with an Infographic Bonus

Research was leveraged to help its audience appreciate the finer points of taking on client virtualization in the enterprise. In a bit of a production twist, the video production actually started with an infographic that told the journey story in print form and then converted the infographic into a live animation. The two play off nicely from each other and can be used in different applications to reinforce the ...

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Publisher Resources

ISBN: 9781119157434Purchase book