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Visual Content Marketing
book

Visual Content Marketing

by Stephen Gamble
April 2016
Beginner
368 pages
4h 37m
English
Wiley
Content preview from Visual Content Marketing

Sales and Marketing Visual Solutions

  • Leading Reputation Consultancy Markets Their Insight Workshop
  • Social Media Recruitment Platform Visualizes Steps in Sales
  • New Product Release in the Enterprise Risk Space Gets a Visual Product Brochure

Leading Reputation Consultancy Markets Their Insight Workshop

This client can provide data-fed intelligence on social channel content impact not only on reputation but on how it ties to your bottom line if remedial action is not taken. We created a clever tabbed visual invite to the workshop to underscore the importance of attending, and then came up with a clever client slide presentation that, through data visualization, drove the point home on their recommendations.

A screenshot of insight workshop for a leading reputation consultancy where “significant retention opportunity from reputation optimization and risk mitigation” and “where we are today” are described in left– and right hand sides, respectively.
A screenshot of insight workshop for a leading reputation consultancy where “significant retention opportunity from reputation optimization and risk mitigation” and “where we are today” are described in left– and right hand sides, respectively.

Social Media Recruitment Platform Visualizes Steps in Sales

A clever idea to tie employees' social networks to the referral programs of the HR department needed some visual explanatory support. The client wanted to take the audience through the steps of their unique offering with a staged sales presentation. The marketing department was also concerned that the visuals were sophisticated and showed a keen sense of modern design. Through a unique blend of modern colors and typography and limiting the illustration palette to only iconic designs, a fresh and persuasive infographic ...

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Publisher Resources

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