© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
L. BesslerVisual Data Insights Using SAS ODS Graphicshttps://doi.org/10.1007/978-1-4842-8609-8_1

1. Principles of Communication-Effective Graphic Design

LeRoy Bessler1  
(1)
Mequon, WI, USA
 
The principles presented here are actually software independent, but the mission of this book is to help you implement them with SAS ODS Graphics. Among the numerous principles presented here, three key design objectives that deserve special emphasis and should always guide your graphic design are as follows:

  • Provide precise numbers whenever possible, rather than force the graph viewer to estimate them, such as the Y and X values for plot points. A graph enables quick, easy ...

Get Visual Data Insights Using SAS ODS Graphics: A Guide to Communication-Effective Data Visualization now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial