CHAPTER 4

IMPORTANCE OF CONTEXT IN STORYTELLING

This chapter describes the importance of understanding data’s context and its role in helping data storytellers ask the right questions to build a story framework. You’ll learn about exploratory and explanatory analysis and strategies for successful storytelling, including narrative flow, considerations for spoken versus written narratives that support visuals, and structures that can support your stories for maximum impact. You will also explore helpful techniques in Tableau that guide you to crafting effective data narrative structure.

More than twenty years ago, Bill Gates coined the iconic phrase, “Content is king.” Gates was, of course, referring to the importance of content on demand ...

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