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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.
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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

by Jim Krause
August 2014
Beginner content levelBeginner
240 pages
3h 47m
English
New Riders
Content preview from Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

Chapter 1. Setting the Stage

1 Proportional Considerations

Layouts are like stages. The images, headlines, text, graphics, logos, patterns, and colors that fill layouts are like characters on a stage. It’s up to the designer to decide where each character is to be placed, which ones are to play leading roles, and which are to provide support.

But first things first. Do you know the shape and dimensions of the stage you’ll be filling? Are your layout’s dimensions preordained, as in the case of an advertisement, a brochure, or a Web page of a specified size? If so, then you can get directly to the work of coming up with ideas for filling the area inside your layout’s borders with aesthetically effective and conceptually compelling content.

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Publisher Resources

ISBN: 9780133760422Purchase book