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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.
book

Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

by Jim Krause
August 2014
Beginner content levelBeginner
240 pages
3h 47m
English
New Riders
Content preview from Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats.

Chapter 6. Entertaining the Eye

41 Visual Texture

What is visual texture? For one thing, visual texture can be the rough, grainy, ridged, or cloth-like appearance you can add to a layout or an illustration using rendered or photographed imagery or through digital effects. Visual texture can also be dense conglomerations of any kind of abstract, representational, organized, or random visual material (lines, shapes, dots, dashes, curves, squiggles, ornaments, drawings, images—you name it).

Designers often employ visual texture to generate tactile impressions that bolster themes like ruggedness, coziness, or luxury. They might also use visual texture to deliver non-tactile conveyances like technology, kitsch, or spirituality.

Designers frequently ...

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Publisher Resources

ISBN: 9780133760422Purchase book