Chapter 6. Entertaining the Eye

41 Visual Texture

What is visual texture? For one thing, visual texture can be the rough, grainy, ridged, or cloth-like appearance you can add to a layout or an illustration using rendered or photographed imagery or through digital effects. Visual texture can also be dense conglomerations of any kind of abstract, representational, organized, or random visual material (lines, shapes, dots, dashes, curves, squiggles, ornaments, drawings, images—you name it).

Designers often employ visual texture to generate tactile impressions that bolster themes like ruggedness, coziness, or luxury. They might also use visual texture to deliver non-tactile conveyances like technology, kitsch, or spirituality.

Designers frequently ...

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