August 2014
Beginner
240 pages
3h 47m
English
First of all, just to be clear, a theme—as it’s being discussed here—is a quality, a feeling, a purpose, or an idea that pervades a layout, a logo, an illustration, or a photograph. Virtually all notable works of design and art are built around a theme of some kind or another. A theme can be subtle and pedestrian, or it can be audacious and moving—it all depends on the message you’re aiming for.
Effective works of design and art usually convey their thematic inferences through visual elements that share like-minded aesthetic and conceptual personalities.
Sometimes, however, it’s the associations between dissimilar visual elements that do a piece’s theme-generating work—as when, ...