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Visual Design: Ninety-five things you need to know. Told in Helvetica and dingbats. by Jim Krause

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Chapter 11. Avoiding Unsightliness

77 Decide

Be decisive, always, when creating layouts, logos, and illustrations. Determine your piece’s compositional structure, colors, imagery, decor, typographic presentation, and stylistic flavor based on your well-considered thematic and aesthetic goals, and then take full and confident measures to reach what you’re aiming for.

A lack of decisiveness when developing and finalizing works of design and art can lead squarely to precise, wholehearted, uncompromising, and unambiguous looks of imprecision, halfheartedness, compromise, and ambiguity. Bad things, each.

Indecision, in other words, can kill works of design and art, or, at the very least, drain them of vitality and their ability to communicate with ...

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