If I were to describe the intended tone of this book—both in terms of its text and images—I’d say it’s meant to come across as concise, and also conversational; to-the-point, but not without its share of meandering anecdotes; and serious while still delivering hints of sass and humor. In other words, just the sort of passionate, focused (and sometimes playfully irreverent) tone you might expect when talking design or art with anyone who’s similarly interested in creativity.

Visual Design is for designers, illustrators, photographers, fine artists, and pretty much anyone else involved in creating art for professional or personal purposes. This is a book that’s filled with highly usable and widely applicable principles of aesthetics, ...

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