Chapter 8Establish a Visual Hierarchy

“Much of visual communication has been left to intuition and happenstance.”

— Donis A. Dondis

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What Is a Visual Hierarchy?

Look at both graphics in Figure 8.1 and notice what happens to your attention as you view each one. Were you unsure of where to focus when viewing the graphic on the left? Did you scan the graphic for meaning and eventually start reading from the top in a downward direction? This graphic was not designed with ...

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