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Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals
book

Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

by Connie Malamed
April 2015
Beginner content levelBeginner
384 pages
7h 29m
English
Wiley
Content preview from Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals

Chapter 8Establish a Visual Hierarchy

“Much of visual communication has been left to intuition and happenstance.”

— Donis A. Dondis

end

What Is a Visual Hierarchy?

Look at both graphics in Figure 8.1 and notice what happens to your attention as you view each one. Were you unsure of where to focus when viewing the graphic on the left? Did you scan the graphic for meaning and eventually start reading from the top in a downward direction? This graphic was not designed with ...

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Publisher Resources

ISBN: 9781118864043Purchase book