“The brain adds information to the raw visual impressions, which gives a richness of meaning far beyond the simple stimuli it receives.”

ROBERT SOLSO, Cognition and the Visual Arts


Getting lost while trying to understand the mind is a shared human experience.

Rhonald Blommestijn, The Netherlands

The Meaning of Pictures

A picture is more than a two-dimensional marked surface. It reflects the creator’s intent and signifies there is information to be communicated. It is the artifact of creative play and thoughtful decisions, produced to evoke a visual experience. Designers create graphics with the assumption that viewers ...

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