Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

CONTENTS

Acknowledgments

Introduction

Chapter 1: Much More than Just a Website How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business

1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign

2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom

3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps

4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game

5. Putting the “Self” in Self-Portrait: Finding the Right Photo to Express a Personal Brand

6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury

7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations

8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience

9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation

10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product

11. Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement

12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website

13. Building an Appealing Design: Presenting Your ...