Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

95. Three-Dimensional Business Cards: Expressing Your Creativity on Your Business Card

Business cards are essential marketing pieces for small businesses. But what if you're an artist? How do you express your creative skills with a business card? Egil Paulsen came up with a way, creating an easel business card. The easel business card is the same size as a standard business card, but it has perforations and foldable edges.

It converts into a miniature work of art that stands up as if on an easel. It's exactly what studios, curators, entertainment production companies, artists, and illustrators need to shine the spotlight on their design skills.

Why It Works

Paulsen has converted a disposable means of sharing contact information into a portable means of expressing creativity. Now instead of tossing the cards you get at a conference (once you record the contact information digitally), you can prop up the business card easel and enjoy it on your desk. It's a natural conversation starter. “It is important to maximize the format and deliver innovative solutions within set boundaries,” says Paulsen of his design work.

Success Metrics

• Paulsen's business card serves as a way to not only share his contact info but also market his services. He's been awarded new business simply by handing the card out.
• It's been so successful, he's considering launching a design-your-own-card solution online. ...