Chapter 1. Introduction to RML

With nine months until the holiday season, a prominent online retailer had identified a critical set of new features to add to its website that would greatly enhance the customer experience, directly increase sales, and reduce customer support calls in multiple countries simultaneously. The features were estimated to be worth $14 million a year and to cost less than $2 million. The product manager identified the requirements and business rules for the features, and the development team and project management team created estimates that showed that the project team would easily be able to finish by the start of the holiday season. The team was driving hard to the end date, often working nights and weekends to get ...

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