Chapter 14. User Interface Flow

When you visit a theme park, your experience has been designed by the park creators. At the main entrance, you’ll be given a choice of a limited number of sections of the park that you can reach directly. When you choose a section and arrive there, you will have an additional set of options: you can eat, shop, see a show, or go on a ride. From the entrance of the section, you will have to navigate to your choice. Let’s say you choose to go on a ride, but when you get there, the line is really long. From the line, you can see three food options: a sit-down restaurant, a fast-food window, and a snack cart.

The choices presented to you are not accidental: the theme park experts designed each set of options in a way ...

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