11Conclusions and future directions

Sarah Roberts-Bowman and Simon Collister

The importance of the non-textual aspects of PR and strategic communications has long been overlooked. It is hoped that this edited collection has gone some way to start to rectify this situation by drawing on a range of interdisciplinary scholarship that pulls together a number of related threads. We believe that the themes emerging from the contributors’ chapter start to articulate a coherent picture of the ways in which the visual and spatial dimensions of communication play a much richer and increasingly important role in public relations and strategic communication. Whether it is a concern over the practicalities of the skills required for public relations practitioners ...

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