Visual Social Marketing For Dummies

Chapter 3

Developing a Visual Social Marketing Plan

In This Chapter

Studying your industry to determine how to get results

Laying out your marketing goals

Understanding who your customers are

Creating a plan for visual content

Evaluating your inventory of visual assets

Creating visual elements to share

Evaluating your strategy

As in any form of marketing, having a plan is crucial to the ultimate success of your marketing efforts. While working with thousands of businesses on their social media marketing strategies over the past few years, I've recognized one huge problem that many social media marketers face: They lack a clear plan of action.

In visual social marketing, having a plan for success is vital, especially because generating visual content may involve significant lead times, ...