February 2014
Beginner
336 pages
7h 41m
English
Content preview from Visual Social Marketing For Dummies
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Chapter 3
Developing a Visual Social Marketing Plan
In This Chapter
Studying your industry to determine how to get results
Laying out your marketing goals
Understanding who your customers are
Creating a plan for visual content
Evaluating your inventory of visual assets
Creating visual elements to share
Evaluating your strategy
As in any form of marketing, having a plan is crucial to the ultimate success of your marketing efforts. While working with thousands of businesses on their social media marketing strategies over the past few years, I've recognized one huge problem that many social media marketers face: They lack a clear plan of action.
In visual social marketing, having a plan for success is vital, especially because generating visual content may involve significant lead times, ...
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