Chapter 5
Tools, Tips, and Tricks for Creating Visual Assets
In This Chapter
Creating stunning visual assets
Creating interesting photos using tools you already have
Leveraging free, paid, and mobile photo-editing software to create beautiful images
Creating and editing your own videos that get results
Even just five years ago, creating visual assets was a time-consuming and daunting task. To capture video or photos of decent quality, you needed professional-level cameras. Next, editing software was complicated and expensive, and only professionals had easy access to it.
Today, the landscape has changed significantly. Most modern smartphones can capture stunning photos and even decent-looking videos. At countless marketplaces, businesses can purchase high-quality photos and videos for less than $1. Editing software, which is readily available, comes preloaded on many computers. If that isn't enough, you can find plenty of free, or close-to-free, online tools for photo and video editing.
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