Chapter 6
Driving Engagement on Facebook with Images
In This Chapter
Understanding why images are vital to your success on Facebook
Optimizing the profile and cover photo on your Facebook Page
Posting image status updates to increase engagement and interaction
Generating more clicks by optimizing images in link posts
Uploading and sharing videos on Facebook
Facebook is the social network with the highest number of users. It now has more than 1 billion users — half of whom log in every single day. Facebook is therefore a staple of any social marketing plan simply because it's the most popular social network.
Posting images is an important part of any Facebook marketing strategy. Over the past year, Facebook has introduced a number of updates that have increased the prominence of images on the site. For example, Facebook Pages for businesses now include a cover photo, which is a large image displayed at the top of the Facebook page.
Facebook has also increased the role that images ...
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