Chapter 9

Drawing Attention to LinkedIn with Images

In This Chapter

arrow Making the most of images on your LinkedIn profile image

arrow Harnessing visual content throughout your profile

arrow Optimizing images on your company page

arrow Showcasing your products and services with images on LinkedIn

LinkedIn continues to be the largest professional social network, and it's a key component of many social media marketing strategies. As in other social networks, visual content plays a key role in your success.

A study conducted by TheLadders (see http://finance.yahoo.com/news/14-terrible-linkedin-mistakes-you-re-making.html) found that recruiters spend more time examining a LinkedIn user's photo than reviewing the person's qualifications. Even on a professional social network such as LinkedIn, images matter.

Additionally, when you're searching for people or businesses on a search engine such as Google, LinkedIn profiles and pages often show up at the top of the results. Your LinkedIn profile or page may therefore be the first impression you create, and the visual content is a fundamental aspect of this impression. ...

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