Chapter 15

Video Marketing on YouTube

In This Chapter

arrow Examining how businesses are benefitting from YouTube

arrow Exploring how to get started on YouTube and understand its key features

arrow Harnessing the video creation and editing capabilities of YouTube

arrow Optimizing videos to maximize your results

arrow Getting more from YouTube by interacting with the community and sharing

YouTube is the largest video sharing website on the Internet, with the highest number of videos uploaded and views of videos. Most businesses that share videos post them on YouTube if their goal is to generate views of the video, because YouTube has a large and active user base.

More than a billion people across the world visit YouTube every month, and they watch more than 6 billion hours of video. YouTube reaches more adults ages 18 to 34 than any cable network. If your marketing goal involves putting your message in front of people's eyeballs, you can't afford to ignore YouTube.

In addition to the large number of users and ...

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