February 2014
Beginner
336 pages
7h 41m
English
Content preview from Visual Social Marketing For Dummies
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Chapter 16
Creating and Sharing Videos via Vine
In This Chapter
Generating results for your business with Vine
Exploring the capabilities of Vine
Creating and sharing Vine videos
Expanding your reach by building a community on Vine
Vine was launched in late January of 2013 as a microvideo sharing site from Twitter. Vine, a mobile application, allows users to share short videos (a maximum of 6 seconds) from their mobile devices. In this sense, it's similar to the video version of Twitter, where users share short-format content. When Twitter was launched, it seemed impossible to communicate anything in 140 or fewer characters, yet it's now the norm for many people. Twitter is hoping that Vine will have the same impact, by making 6-second videos the new standard of efficient video communication.
Since Vine was launched, a number of other short-format video formats have emerged. Instagram launched Instagram Video, allowing users to record, edit, and share 15-second videos (as covered in Chapter 11).
Snapchat, a similar application that's known for protecting the privacy of its users, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.