Part 1Introduction to Strategy Mapping
We start Part One with a brief discussion of what strategic planning and strategy are. Then we show how visual strategy mapping (ViSM) is an extremely powerful method to support strategic planning. Throughout Part One (and subsequent parts of the workbook), icons are included that cross-reference other relevant parts of the workbook; point to additional useful information contained in John’s Strategic Planning for Public and Nonprofit Organizations or Fran and Colin’s Making Strategy; or guide the reader to other supplemental resources, as listed in Resource D.
What Is Strategic Planning?
Strategic planning is “a deliberative, disciplined approach to producing fundamental decisions and actions that shape ...
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