Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations

Resource AComparing Visual Strategy Mapping with Other Mapping Methods

Visual Strategy Mapping (ViSM) is the focus of this workbook. There are, however, other kinds of mapping. All are visual thinking tools that involve linking statements, words, or sometimes symbols—often, but not always, with arrows—to show relationships. They vary in how much use they make of formal rules for map construction. Each mapping tool helps organize and connect ideas into some kind of structure, makes ideas explicit and shareable, and facilitates exploring relationships among the ideas as part of a system or network. Mapping may at first seem odd to new users, but typically people get the hang of it quickly.

In this resource we briefly describe, compare, and contrast ...