Chapter 5Engaging Millennial and Younger Volunteers

Aria Finger

Chief Operating Officer, and President, TMI Agency

Lazy. Apathetic. Selfish. These are just some of the words that are thrown around to describe teenagers and millennials today. Much like the generations before it, whether it was the craze of Elvis Presley's music in the 1950s or the disdain for the peace and love movement that young people were harnessing in the 1960s and 1970s, this new generation of young people is, at times, getting a bad rap.

This bad rap isn't deserved. In 2013, a whopping 88 percent of millennials donated to charity.1 In study after study, we see that millennials want more out of life than previous generations. Not more money, but more meaning. ...

Get Volunteer Engagement 2.0 now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.