Chapter 7Keeping the Volunteers You Have
John L. Lipp
Associate VP, Volunteer Engagement, JDRF
Retention has long been one of the holy grails in the field of volunteer engagement. Along with recruitment and recognition, it's one of the original 3 Rs of volunteer management. Talk to any of your colleagues about the concept of retention as a key metric for measuring the success of your volunteer program, and I guarantee you most people will nod in agreement without really understanding what you even mean by the word.
For the most part, they're right. Retention is usually a good thing. (Except when it's not! More on that later.) We know that volunteers are not free. There is a cost associated with recruiting, screening, placing, training, and ...
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