Chapter 11Volunteer Engagement on the Social Web
Amy Sample Ward
CEO, NTEN: The Nonprofit Technology Network
In August 2014, Nextdoor, an online social network where members are limited based on their physical address and surrounding neighborhood, reported that the site had reached one out of every four American communities.1 In 2011, German officials explored banning Facebook events because of serious overcrowding at some parties that were posted to public calendars on the site. Each month more than 500,000 events are organized at Meetup.com.2
Most of us think of social media as being online phenomena. In reality, social media is just as often produced and consumed as a prelude to actions in the real world. To put it another way, social media ...
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