Chapter 19Volunteering and the Future of Cause Marketing
Joe Waters
Author, Founder of SelfishGiving.com
I was surprised when VolunteerMatch asked me to contribute a chapter. I just didn't view cause marketing as connected to volunteering—and I thought Robert Rosenthal and I agreed on this point!
You see, Robert was the one who practically convinced me to not include volunteering in my latest book on nonprofit fundraising, Fundraising with Businesses (2013). I had considered several volunteer-related strategies for the book, but in the end I only included one: volunteer grants, also known as “Dollars for Doers” programs, which match a corporate volunteer's time with a small grant from the company to the nonprofit.
So, why would I now write ...
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