Chapter 20Measuring the Volunteer Program
Beth Kanter
Author and Master Trainer
When my first book, The Networked Nonprofit, came out in 2010, a lot of people in the nonprofit world wondered how its ideas could ever be applied to volunteer engagement. Facebook and Twitter may make sense for fundraising campaigns and awareness building, I heard, but they don't quite fit with the needs of volunteer programs. Now, four years later, many of those naysayers use those exact tools to strengthen volunteer relationships and leverage connections for greater impact.
My second book, Measuring The Networked Nonprofit, which was awarded the Terry McAdam Nonprofit Book Award in 2013, focused on what nonprofits can do to measure and assess their social networking. ...
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