Given that we live in a world where many are notoriously unreli-
able, for example failing to deliver on promises, some successful
people simply make a difference by being 100 per cent reliable.
They deliver what they say they are going to deliver. They never let
anyone down. They become completely trustworthy in a society
where many cannot be trusted to convert fine words into action.
The key thing about going MAD (going to
Make ADifference) is
that little things can make a big difference. In the world of com-
merce customers tend to take the big things for granted but
often judge you by the little things.
A few years ago I went through a divorce. I needed a lawyer to
help me. In the UK it is accepted legal practice that you can have
an initial non-chargeable half-hour meeting with a lawyer
before committing to engage him or her. So I decided to meet six
different lawyers before choosing one to represent my interests.
Two of the lawyers were immediately eliminated from my list
because no one answered the phone when I called to make an
appointment. Little things make a big difference. Of the remain-
ing four lawyers one kept looking at his watch during our
half-hour meeting. A second did all the talking without taking
any interest in my individual circumstances. A third demanded
my ID and proof of address before I was allowed to enter his
office. The fourth, who I engaged, sat me down, offered me
refreshments and listened intently to what I had to say.
Little things make a big difference. If you are a lawyer reading
this I recommend that you go MAD and offer your client a cup of
tea! (Only one out of four did in my case.)
wa nte d