Chapter IIIGetting from Here to There
If Excellence and High Performance are the objectives we seek, how do we get there from here? The short answer could be: Define the problem and fix it.
This simple approach has much to commend it. If nothing else it seems like the logical thing to do, and from this logical basis a rational approach to the achievement of High Performance surely emerges. So for example, if a business is suffering from diminished sales one would begin with a consideration of the relevant factors such as the general state of the market, the position of competitors, and eventually focusing on the sales mechanisms in the business itself. Should it turn out that the market is strong and that competing products have no special ...
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