I have spent a lot of time and effort trying to define a vision for my companies, and it was not always easy. Sometimes the vision appeared naturally, at other times not. It can be even harder to define your personal vision. Some people have a vision, guiding them and their mission in life. Do you have a vision and guiding culture for You?

This chapter is about leading yourself.

#010 Be World Class (BWC)

Finding your own vision.

When it comes to running companies, it is obvious that you have to focus on making the company world class, with the potential to be the very best at what it does. It’s called ‘winning the game’, as I learned from Professor Robert Burgelman at Stanford University. You can also call it ‘world class ...

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