CHAPTER 10
OMIT NEEDLESS WORDS
Ever since I read Po Bronson’s The Nudist on the Late Shift, where one of the chapters is about a Silicon Valley programmer who preferred to work without clothes on, I have wanted to include a story about a naked guy. Why? I guess it’s just because in most business books you assume people are wearing something, usually a suit.
So here’s the story about the deaf guy in the sauna. I was sitting in the sauna, a Nordic tradition, at a ski resort in the north of Sweden, after a day of cross-country skiing. I had gone up there to train for a long-distance race later in the season, the Marcialonga in Italy. An older guy enters the sauna, naked, as I am. He begins to talk in a rather loud voice and it soon becomes clear ...
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