PROLOGUE
By 9 A.M., thousands had congregated in the parking lot yards away from a Market Basket supermarket. The raucous crowd was a mix of part-time clerks, truck drivers, office workers, store directors, and senior managers from the corporate office. There were teenagers for whom Market Basket is their first employer and longtime employees for whom Market Basket has been their only employer. Also in the crowd were lifelong customers as well as suppliers of produce, fish, and other goods.
It was the third rally in less than a month. The DJ played a parody of Twisted Sister’s song “We’re Not Gonna Take It” (with the words changed to “We Are Market Basket”) over the sound system as cowbells and air horns pierced the air. An airplane circled high ...
Get We Are Market Basket now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
