O'Reilly logo

We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business by Jon Spector - And Thousands of Contributors, Barry Libert

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

02. Go from R&D to R&We

Back in the Aussie summer of 2002, Liam Mulhall was ready to abandon the high-stress, high-tech business. He had put in his time at the local office of Red Hat, the big U.S.-based provider of open sourcing solutions, and now he and his two buddies had a new Plan A. They wanted to buy a pub in Sydney. The problem was, the price was more than the lads could afford. So they fell back on Plan B, which, in this case, was Plan Brew. With a nothing-to-lose attitude—“It was our money and not a lot of it,” Mulhall allows—they would make beer, but with a twist; they were going to tap the power of community.

Mulhall had stumbled onto the story of PK-35, a Finnish soccer club. The team’s coach invited fans to determine its recruiting, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required