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We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business by Jon Spector - And Thousands of Contributors, Barry Libert

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06. Welcome to the World Bank of We

When Buddy, her cuddly Bichon Frise, hurt his paw, Lyn Townshend of Longmont, Colorado, refused to accept the so-called Elizabethan collar, the uncomfortable plastic cone that makes a dog look as though its head is stuck in a lampshade. So she sewed an elastic strap onto a sock and put the sock on Buddy’s paw and the strap around his body, effectively covering the wound and keeping the dog from licking and chewing the dressing. She called it a Strock, combining strap and sock, and it was a lot more comfortable for the dog—not to mention a lot less attention-getting and embarrassing for its owner.

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In fact, it ...

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