Authors’ Note—How We Got Here

Five years ago, when we first had the experience that led to this book, the notion that a group might be smarter than any of its members was a complete non-starter. By definition, groupthink was the lowest common denominator; everyone knew that a camel was a horse designed by a committee. Today, thanks to a clutch of best-selling books, we know better. But even now, although crowdsourcing, wikinomics, and open-source technology have become buzzwords in the business world, there is no practical guide to translate those concepts into usable tools and techniques. This book fills that gap, describing in detail how businesses of all kinds can make the wisdom of crowds work for them. It’s intended for all those businesspeople ...

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