CHAPTER 14
The Accelerator: Communication and Decision-Making
Decide how to decide.
—ANONYMOUS
Given the drive for the speed and agility that fuel innovation—96 percent of CEOs cited this as a top priority—many companies decided to create more equitable teams in order to creatively solve problems and realize possibilities. Some of these teams succeeded; others floundered. For example, George Wolfe, former vice-president of a leading corporate university, recognized that some of these teams never made any decisions, weren’t very productive, and lacked accountability. To address this situation, both Steelcase and Apple assigned formal leaders to the teams. (Apple called these leaders Direct Responsible Individuals), who oversaw the work of the ...
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