Wealth Habits

CHAPTER 10Real-World Business Lessons on Revenue Growth

You are ready to start a business or grow one that you currently have. But how do you actually make money? (Or more of it?!)

I've worked with founders doing hundreds of thousands of dollars in revenue and others doing hundreds of millions in revenue, and no matter what stage of business you're in, entrepreneurs are always focused on growth. Because it's one thing to start a business, but it's another thing to consistently grow your revenue and maintain profitability.

You can spend countless hours working on a great idea or perfecting the product or service you offer in your business, but success in business is determined by this—your ability to acquire customers, generate sales, and maintain profitability. You can't have a business without the first two, and you can't stay in business without the third.

Acquiring new customers may sound simple, but depending on the business you're in, it can be challenging to find new opportunities in today's marketplace. If you don't stay up to date and tweak your marketing strategies, you may struggle to keep your sales funnel full.

But when you break down all the brilliance of business titans and simplify all the strategies that work for the best of the best in their industries, believe it or not, there are only four ways to increase your revenue. There are of course numerous ways that you can execute each of them, but when you simplify business growth at its core all roads lead back ...