Web 2.0 and Social Networking for the Enterprise

1. Web 2.0 and Social Networking

Web 2.0 and Social Networking—what do those two technologies have in common? When looking at them independently, and from a purely technical point of view, you might think they don’t have a lot in common. However, merge the concepts of two of the hottest technical advances to come around in a while, and you have the power to change the world. Not all at once, as change happens over time, but they do provide a framework and the opportunities for major change, which is a first step and much of what we discuss in this book.

Initial impressions are important. When you pick up a book like this and start to browse the contents in the bookstore, as the reader, you probably have some high expectations. Education is ...