A deployment strategy for maximising the impact of institutional use of Web 2.0
Brian Kelly
Introduction
The benefits of Web 2.0 are now widely acknowledged, but before embracing use of Web 2.0 organisations need to be aware of potential risks and to develop strategies for managing such risks. This chapter illustrates how various Web 2.0 technologies (such as blogs, wikis and social networks) are becoming accepted and are being embedded within our institutions, initially perhaps by individuals and early adopters, but increasingly as part of the core services provided by the institution.
The effective exploitation of Web 2.0 will require an understanding of how such services can be used to support institutional objectives and the selection ...
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