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Web 2.0 Knowledge Technologies and the Enterprise

Book Description

Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge work. This book fills the gap between strategy and technology by focussing upon the functional capabilities of Web 2.0 in corporate environments and matching these to specific types of information requirement and behaviour. It takes a resource based view of the firm: why and how can the knowledge capabilities and information assets of organisations be better leveraged using Web 2.0 tools?

Identifying the underlying benefits requires the use of frameworks beyond profitability and cost control. Some of these perspectives are not in the usual business vocabulary, but when applied, demonstrate the role that can be played by Web 2.0, how to manage towards these and how to assess success. Transactive memory systems, social uncertainty, identity theory, network dynamics, complexity theory, organisational memory and the demographics of inter- generational change are not part of normal business parlance but can be used to clarify Web 2.0 application and potentiality.

  • Written by a well-respected practitioner and academic
  • Draws on the author’s practical experience as a technology developer, designer, senior manager and researcher
  • Provides approaches to understanding and tackling real-world problems

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Preface
  6. List of figures and tables
  7. About the author
  8. Chapter 1: Introduction
    1. The reason for the book
    2. The structure of the book
    3. The basic idea of the book
  9. Chapter 2: Web 2.0 tools and context
    1. Web 2.0 – the concept
    2. Blogs
    3. Wikis
    4. Social tagging
    5. RSS
    6. Social networking
    7. Semantic web
    8. Mashups
    9. Combining Web 2.0 tools into a system for work
  10. Chapter 3: The modern business environment
    1. Mobilising knowledge assets
    2. Generational change
    3. The loss of baby boomer knowledge
    4. Network dynamics
    5. The power of the crowd
    6. Globalisation
    7. The information economy
    8. Innovation
    9. Fragmentation of business processes
    10. The increase in individual contracting
    11. Consumerisation
    12. Dynamic business models
    13. Changes in managerial style
    14. Regulation and governance
    15. Conclusion
  11. Chapter 4: From purpose to space
    1. Encyclopaedia spaces
    2. Advisory spaces
    3. Group spaces
    4. Collaboration spaces
    5. Learning spaces
    6. Partner spaces
    7. Social spaces
    8. Departure spaces
    9. Arrival spaces
    10. Programme spaces
    11. Personal spaces
    12. Innovation spaces
    13. Workflow spaces
    14. Customer spaces
    15. The elements of space
    16. Spaces of spaces
    17. Conclusion
  12. Chapter 5: From space to function
    1. Agency and responsibility
    2. A taxonomy of knowledge in organisations
    3. Flow and function
    4. Information design
    5. Conclusion
  13. Chapter 6: From function to use
    1. Organisational memory: storing knowledge
    2. Transactive memory systems: finding and retrieving knowledge
    3. Social constructivism: building knowledge
    4. Institutional theory: influencing organisational behaviour
    5. Critical theory: the role of power
    6. Social identity theory: guiding individual behaviour
    7. Conclusion
  14. Chapter 7: Putting it together
    1. Define the space
    2. Define the business case for the space
    3. Define the knowledge types for the space
    4. Define the flows within the space
    5. Understand and address the institutions which influence adoption
    6. Power and participation
    7. Analyse the social groups
  15. Chapter 8: Conclusion
  16. Appendix: A case study
  17. Glossary of Web 2.0 terms
  18. Glossary of terms from social theory
  19. Bibliography
  20. Index