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Web 2.0 tools and context

This chapter describes some of the key tools within the Web 2.0 suite which have potential corporate applications. These tools are essentially knowledge tools: they support knowledge creation, interaction and collaboration, networking and sharing. One can use them to mediate interaction between the personnel within an organisation, with the organisation’s customers or with business partners such as suppliers and vendors. This is not the intended function of these tools, which have their genesis in the role they play in the lives of Web users. It so happens that they have characteristics that make them useful for the management of working knowledge, knowledge which is a key productive resource for the delivery of industrial ...

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