Chapter 2. The Optimal Strategy for Choosing Your Web Analytics Soul Mate

In the new world order of Web Analytics 2.0, you must move beyond the mental model of a "single source of truth" to a true Multiplicity strategy to identify actionable insights faster. How do you do that? Tools! You must pick 'em right and make sure that one step forward is not three steps back.

In this chapter, you'll learn how to do deep introspection to understand your needs better, how to get the truth out of analytics vendors, how to compare analytics tools, and how to run a pilot and negotiate a contract.

Chapter Contents

Predetermining Your Future Success

Step 1: Three Critical Questions to Ask Yourself Before You Seek an Analytics Soul Mate

Step 2: Ten Questions to Ask ...

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