Chapter 4. The Awesome World of Clickstream Analysis: Practical Solutions

It's time to get down to real work. Yeah!

In this chapter, you'll learn about some of the most important web analytics reports, and I'll cover how to apply cool and effective reporting for SEO, site search, widget analytics, and more.

Then you will move to the next level of analysis ninjafication. You'll learn how to deal with some of the most complex challenges that bedevil our lives as people of data on the Web.

If you have skipped directly to this chapter, I do recommend at least skimming Chapter 3, because it's foundational to this one.

Chapter Contents

A Web Analytics Primer

The Best Web Analytics Report

Foundational Analytical Strategies

Everyday Clickstream Analyses Made ...

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