Chapter 4. The Awesome World of Clickstream Analysis: Practical Solutions
It's time to get down to real work. Yeah!
In this chapter, you'll learn about some of the most important web analytics reports, and I'll cover how to apply cool and effective reporting for SEO, site search, widget analytics, and more.
Then you will move to the next level of analysis ninjafication. You'll learn how to deal with some of the most complex challenges that bedevil our lives as people of data on the Web.
If you have skipped directly to this chapter, I do recommend at least skimming Chapter 3, because it's foundational to this one.
A Web Analytics Primer
The Best Web Analytics Report
Foundational Analytical Strategies
Everyday Clickstream Analyses Made ...