Chapter 9. Emerging Analytics: Social, Mobile, and Video

The Web has seen an incredible evolution in the past few years: a shift from one-way conversation to two-way conversation; the richness of the web experience powered by video, Ajax, and Flash; and content distribution through multiple channels such as RSS and mobile.

These changes improve the web experience while putting users in charge. But that introduces a minor problem: how do you measure success?

In this exciting chapter, I will cover emerging analytics solutions to deal with how the Web is shifting from all content in one place and "you'll damn well consume it in static format" to its current model of content is rich, where you want it to be, and presented in a way that invites conversation ...

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