December 2011
Beginner to intermediate
256 pages
7h 45m
English
book
Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
by Brent Dykes
Content preview from Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
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Chapter 2. On the Road to Actionland
“Never confuse motion with action.”
–Benjamin Franklin
Every company wants to be in Actionland. It’s the promised land of analytics, and it has all the coolest rides. In Actionland, you’re regularly optimizing your business and driving real value. It’s where the successful analytics professionals like to spend most of their time. When you originally decided to invest in web analytics, Actionland was the vision of where your company would be spending most of its time. Getting to Actionland, however, takes some planning and hard work; first you have to go through Setupland.
Just like you need to go through the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.