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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

by Brent Dykes
December 2011
Beginner to intermediate
256 pages
7h 45m
English
Adobe Press
Content preview from Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Chapter 3. The Makings of an Action Hero

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“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.”

–Christopher Reeve

Remember when you first saw what was to become your all-time favorite movie? For me, it was a lazy summer afternoon in 1981. Raiders of the Lost Ark was on the big screen, and I was a mesmerized nine-year-old. Back then, I couldn’t imagine anything better than crawling through jungles and catacombs with Indiana Jones and thwarting the Nazis in their quest for supernatural artifacts and world domination.

Today, I still admire Indy’s unique brand of action hero. He was a ...

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Publisher Resources

ISBN: 9780132837958Purchase book