Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Acknowledgments

Action heroes are frequently portrayed in films as working covertly and independently on their missions. I’ve discovered that writing a book requires a small army, and I feel fortunate to be surrounded by so many great people who willingly supported me in so many different ways. I’d like to start by thanking the entire Peachpit team, especially my development editor, Linda Laflamme, who patiently guided this first-time author throughout the entire writing process. My friend James Arrington (www.pukrufus.com) worked tirelessly on the book’s illustrations and diagrams. It’s rare to find a designer so talented and equally patient and easy to work with. A few people who went above and beyond in terms of reviewing the material for ...