December 2011
Beginner to intermediate
256 pages
7h 45m
English
book
Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
by Brent Dykes
Content preview from Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Foreword
Web Analytics Action Hero is a wonderful and playful guide to the web analytics behaviors that will improve your marketing and create business value. It’s clear, concise, and clever, and you will never get lost in technical detail or marketing jargon. Despite the playful terms and acronyms, however, Brent Dykes adopts a very pragmatic tone that puts action and improvement above theoretical considerations. And since virtually every business and organization today has a website, it is difficult to imagine the enterprise or businessperson who wouldn’t find the book a useful guide to web analytics.
In addition, the book is an extremely good guide to finding value from all types of analytics. Some wrinkles, of course, apply only to web analytics, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.