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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

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Foreword

Web Analytics Action Hero is a wonderful and playful guide to the web analytics behaviors that will improve your marketing and create business value. It’s clear, concise, and clever, and you will never get lost in technical detail or marketing jargon. Despite the playful terms and acronyms, however, Brent Dykes adopts a very pragmatic tone that puts action and improvement above theoretical considerations. And since virtually every business and organization today has a website, it is difficult to imagine the enterprise or businessperson who wouldn’t find the book a useful guide to web analytics.

In addition, the book is an extremely good guide to finding value from all types of analytics. Some wrinkles, of course, apply only to web analytics, ...

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